We've all heard of the Fountain of Youth - that mythical spring that grants eternally supple limbs, dewy skin, and vibrant hair to all who drink from it. Unfortunately, such a fountain is only the stuff of legends, or it certainly would have been drained by now!

Who wouldn't want to recapture their youth - or at least preserve it as long as possible? There is a wide variety of products, from wrinkle creams to vitamins, designed to do just that. The brisk sales of these anti-aging products demonstrate that, indeed, many women (and men!) intend to keep their skin looking as youthful as it can, well into middle age.

One of the hallmarks of youth is soft, smooth, moisturized skin that is free of laugh lines and creases. Since wrinkles have come to be viewed as one of the 'dead giveaways' of a person's age, manufacturers have developed many varieties of anti-aging moisturizers to launch an all-out attack on encroaching crow's feet.

Of course, consumers are frequently dubious of any product that makes such claims, and with good reason. What are these magic ingredients, and how do they work? Can anyone really bottle the freshness of teenaged skin? How can you tell which is the best wrinkle cream?

It's important to know about the ingredients in various anti-aging creams before purchasing. So, why are some wrinkle creams better than the others? The active ingredient in many wrinkle creams is retinol, which is a form of vitamin A. Retinol is effective in making wrinkles less noticeable, because the skin absorbs the vitamin A and uses it to make new surface cells. It also increases the amount of collagen in the skin, which improves elasticity.

Reduction of wrinkles is one step towards achieving more youthful skin. Another popular active ingredient is alpha hydroxy acid - AHA. AHA is a peeling agent. It is present in a very low concentration to avoid damage to the skin, AHA removes the dead skin cells at the surface, exposing new cells beneath. The result is the adding of a glow that we associate with youthful skin.

So, why are some wrinkle creams better than the others? The answer is most likely found in the concentration of the active ingredients. A cream might claim to contain retinol, but it could be present in such a small amount that it would be ineffective. On the other hand, a cream with a higher percentage of retinol might well be very capable of refreshing and plumping the skin for that dewy, youthful look.

Asking the question leads to gaining the facts you are after. Asking "Which wrinkle cream is best?" leads you to doing some investigating. The result may not be as good as the Fountain of Youth would provide but may still be the best choice available.

Jen Hopkins has worked in the wrinkle reducer industry for years. He maintains websites about wrinkle reducer and wrinkle cream reviews. If you want to contact him, you can use the contact for at one of his sites.